ASUS's Zenfone 12 Ultra offers flagship performance with the Snapdragon 8 Elite processor, 12/16GB RAM, and 256/512GB storage. However, its camera system—50MP main, 32MP telephoto, and 13MP ultra-wide—is considered mid-range. Additionally, ASUS provides only two years of software updates, which is less than competitors. Priced at €1,100, the device may not be competitive in the flagship market.