At CES 2025, ASUS launched multiple products, including the Zenbook A14, a lightweight laptop with a Snapdragon processor, a 14-inch OLED display, up to 32GB RAM, and up to 32 hours of battery life. They also introduced new Vivobook models in 14-inch and 16-inch versions, powered by Qualcomm chips, aiming to deliver advanced AI features at a more affordable price. Additionally, the company showcased the ROG Strix and ROG Flow laptops.